Bicycle Company

About us

Your first step to spending more of your free time enjoying the outdoors starts with a Firmstrong beach cruiser. Shop our bike selctions in store and online.

Our Products

Comfort & Quality

We've done all that we can to make sure that you enjoy your riding experience by focusing our attention on comfort, ease and quality.


We'll never provide you with anything but a premium quality product, and we want everyone to be able to join in on the fun, which is why our beach bikes are affordable.

Fast & Easy Returns

Take your beach cruiser on a test ride and if you change your mind about it, you can return it at any time within the first year.

Shop Online Today!

Firmstrong offers nationwide shipping and you can riding along the beach, through the park or wherever on your new bike in as soon as 7 days.